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From Publisher to Media Mogul
In October we wrote about some of our new efforts to work with publishers online and now we're ready to show you what we've been working on (though, we're still making major additions). Locable.com is our consumer facing brand and we're happy to point you to a few of our...(read more)
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The (Local) Power of Community Magazines
We're building our business by supporting yours. That's one of the guiding motto's we have - yours being community magazine publishers. It sounds like a cliche but it's much more than that, community magazines are one of the last vestiges of community in America. Not because people no longer want...(read more)
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The $399 Community Magazine Audit
An audit? Isn't that just for big magazines? But my magazine uses controlled circulation (aka free), can I get an audit? I direct-mail all of my magazines, aren't postage receipts enough? Audits are an important part of producing a magazine. Without an audit, trust and accountability cannot be truly established...(read more)
Are you currently audited?
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Isn't Print (Magazines in Particular) Dying? - Redux
What are the two biggest 'web' companies that you can think of? Google and Amazon come to mind. What does Google and Amazone have to do with the question, isn't print dying? Well, they both include magazine ads in their marketing mix. This Amazon ad was found in Parenting Magazine...(read more)
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Re-Imagining the Community Magazine Website
When we set out over 18 months ago to help community magazines become even more relevant to their communities while attracting the ever-elusive large regional and national advertiser we knew there was an opportunity for local publishers on the Internet but we didn't know what it was. Now we do!...(read more)
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Advertisers Aren't Buying Ads They're Buying Engagement
I had the pleasure of spending an hour this morning with Melissa Durfee Davis (http://twitter.com/melissadd) at DNA Seattle, they're the good people who brought us the Pemco Northwest Profile campaign amongst others. We covered a lot of ground ranging from media trends to the Community Magazine Network but one interesting...(read more)
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Business Lessons from Agile Development
As a small startup with limited resources and outsized ambitions we have to constantly juggle our technical, and business, roadmap to take advantage of new opportunities and information. We've adopted the use of Agile development practices, or at least a variation of it. The purest SCRUM Master would talk about...(read more)
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Matchmaking is Good for Business - and it's Just Good
Networking is one of those things that you just have to do but when you do it right it's really something you get to do. Sometimes networking is something you do because you have an agenda (hopefully not in a malicious way) and sometimes it's something you do because you're...(read more)
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Fighting-Hunger-in-Your-Community Promotion
Join the Community Magazine Network today and help fight summer hunger! We at the Community Magazine Network are committed to helping your publication reach its fullest potential… and we feel just as passionately about helping the communities you serve. That is why we are pleased to announce that we will...(read more)
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